Sell Like a Woman: Mastering Sales, Confidence & Human Connection with Suzi Seddon

Keywords:

Sales, confidence, personal connection, women in sales, recruitment, AI, book writing, passion, intuition, marketing, cold calling, networking, email lists, authenticity, influence, persuasion, business values, remote work, people skills, relationship building, soft skills, business growth, personal development, human touch, trust, connection, productivity, communication, time management, virtual assistants, coaching, mindset.

Episode Summary:

In this episode, Simon Colman sits down with Suzi Seddon, author of Sell Like a Woman, to discuss the art of sales, the importance of confidence, and the role of intuition in selling. They explore how personal connections can drive sales success, the evolving role of AI in recruitment, and why human interaction remains irreplaceable in business.

The conversation also covers the significance of cold calling, networking, and email list building, along with key insights on authenticity, influence vs. persuasion, and business values. As remote work continues to rise, Simon and Suzi emphasize the power of relationship-building, trust, and personal engagement in a digital world.

Finally, they dive into coaching, productivity, and personal development, discussing how effective time management, communication techniques, and the use of virtual assistants can enhance business success. Whether you're in sales, recruitment, or looking to refine your business strategy, this episode is packed with invaluable takeaways.

Key Takeaways:

✅ Sales confidence is crucial—your energy and mindset impact how you sell.
✅ Personal connection in sales builds trust and increases conversions.
✅ Cold calling is still a powerful tool for generating leads.
✅ Networking is essential for business growth—your relationships matter.
✅ Email lists are one of the most valuable assets in business—small but engaged lists outperform large, inactive ones.
✅ Authenticity in business attracts the right customers and opportunities.
✅ Soft skills and intuition play a major role in hiring and sales.
✅ AI can assist in recruitment and sales, but it can't replace human interaction.
✅ Influence is stronger than persuasion—focus on building genuine trust.
✅ Personal development and mindset shifts drive long-term business success.
✅ Effective time management improves productivity—use the right tools and strategies.
✅ Virtual assistants can help streamline workflow and increase efficiency.

Sound Bites:

🎤 "People buy people first."
🎤 "Harness the power of your intuition."
🎤 "Cold calling isn’t dead—it’s a skill worth mastering."
🎤 "Your email list is your most valuable business asset."
🎤 "There is no substitute for human interaction in sales."
🎤 "Your unique selling point is YOU."
🎤 "AI is a great tool, but relationships drive business."
🎤 "Time management isn’t about doing more—it’s about doing what matters."

Resources & Connect:

📌 Connect with Suzi Seddon: 

https://suziseddon.com

https://www.linkedin.com/in/suziseddon-sales-coach

📌 Get Suzi’s Book Sell Like a Woman: 

https://www.amazon.co.uk/Sell-Like-Woman-Feminine-Superpowers-ebook/dp/B0CW1K33WH/ref=sr_1_1?crid=SCAGT296OXNX&dib=eyJ2IjoiMSJ9.AU2SlPBq71mv7H7UwN5yKg.jb7VilrZcEm6jxIL6ndY8tKqlS8bdOnRdaEY7LGKJwc&dib_tag=se&keywords=sell+like+a+woman&qid=1740351186&sprefix=sell+like+a+woman%2Caps%2C1273&sr=8-1